Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Mitch Joel / Sep 16, 2019

Six Pixels of Separation Everyone Is Connected Connect Your Business to Everyone Is it important to be connected Well consider this If Facebook were a country it would have the sixth largest population in the world The truth is we no longer live in a world of six degrees of sep

  • Title: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
  • Author: Mitch Joel
  • ISBN: 9780446548236
  • Page: 218
  • Format: Hardcover
  • Is it important to be connected Well, consider this If Facebook were a country, it would have the sixth largest population in the world The truth is, we no longer live in a world of six degrees of separation In fact, we re now down to only six pixels of separation, which changes everything we know about doing business.This is the first book to integrate digital marketiIs it important to be connected Well, consider this If Facebook were a country, it would have the sixth largest population in the world The truth is, we no longer live in a world of six degrees of separation In fact, we re now down to only six pixels of separation, which changes everything we know about doing business.This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base and, best yet, you can do this pretty much for free Digital marketing expert Mitch Joel unravels this fascinating world of new media but does so with a brand new perspective that is driven by compelling results The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice out there connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace without the support of traditional mass media Everyone is connected Isn t it time for you and your company to connect to everyone SIX PIXELS OF SEPARATION will show you how.

    Six Pixels of Separation Mitch Joel brings you insights Six Pixels of Separation Mitch Joel brings you insights and provocations on brands, consumers, technology, business and how connected we ve all become. Podcast Archives Six Pixels of Separation Six Pixels of Separation Mitch Joel brings you insights and provocations on brands, consumers, technology, business and how connected we ve all become. Six Pixels of Separation Everyone Is Connected Connect Jan , Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want. Six Pixels of Separation Everyone Is Connected Connect Sep , In fact, we re now down to only six pixels of separation, which changes everything we know about doing business This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Six Pixels of Separation Podcast By Mitch Joel on Apple Aug , Six Pixels of Separation Mitch Joel s weekly conversation with business leaders, thinkers, innovators and cultural icons The show is about insights and provocations on brands, consumers, technology, business and how connected we ve all become. Six Pixels of Separation Free Summary by Mitch Joel About the Author Mitch Joel is president of Twist Image, a digital marketing and communications agency In , he was named Canada s Most Influential Male in Social Media His colleagues widely regard his blog and podcast, Six Pixels of Separation, as superior Six Pixels of Separation Everyone Is Connected Connect Use features like bookmarks, note taking and highlighting while reading Six Pixels of Separation Everyone Is Connected Connect Your Business to Everyone. Six Pixels of Separation Everyone Is Connected.

    • [PDF] Download ☆ Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. | by ↠ Mitch Joel
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      Posted by:Mitch Joel
      Published :2019-06-09T17:10:28+00:00

    About "Mitch Joel"

      • Mitch Joel

        When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California Marketing Magazine dubbed him the Rock Star of Digital Marketing and called him, one of North America s leading digital visionaries Mitch Joel is President of Mirum a global digital marketing agency operating in 20 countries with over 2500 employees although he prefers the title, Media Hacker He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada s Top 40 Under 40.Joel is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe Mail and many other media outlets He is a columnist for the Harvard Business Review, Inc Magazine, The Huffington Post and other magazines and newspapers His first book, Six Pixels of Separation published by Grand Central Publishing Hachette Book Group , named after his successful blog and podcast is a business and marketing bestseller His second book, CTRL ALT Delete, also published by Grand Central Publishing was named one of the best business books of 2013 by His next book, Algorhythm, will look at how the future of business will blend data and creativity Mitch is also the host of Groove The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.


    980 Comments

    1. The main thought of Mitch Joel's book is connectedness. No surprise here because he mentions it already in the title. It is also clear that he is talking about the internet and social media connecting people. What may not be so clear is the importance to use these media for yourself, your business and/or your product. He gives a lot of examples why you should be connected, ways to make it happen and what it may mean to you, your company, your product or…. (please fill in the blank). There are [...]


    2. I won this book from months ago, but have not been able to finish it because everyone kept borrowing it from me to read first.I figured that I had read enough of it to review it, and when I am completed, I will write more about what I thought of the book.I initially was interested in the book because my husband works for a company that relies a lot on "get the word out" marketing. So when I saw this book, I thought "perfect".As I was reading it, I would mention parts of it to my husband, and co [...]


    3. Convincing assessment of the transformation of the way businesses (big, small, even one person) connect to and communicate with their consumers in this web/social media era. Mitch Joel's point that we're all just one degree separated (or 6 pixels, as he puts it) is perceptive and intriguing. Not a detailed how-to, exactly. More of a strategic view - a "what-to" and "why-to".Even though it was written three or fours years ago (virtually a millennium), it seems perfectly relevant today. Some of hi [...]


    4. This book is well-written, if you ignore the fact that it's very out of date (for example, MySpace was still commonly used at the time). The main point, however, is still relevant: you need to monitor your brand and add value to the world. Being involved in community has always been important, but we now have tools to join or create communities across the world.“In this world of interconnectedness, the bigger question is , how are you going t spread your story, connect and add value to your li [...]


    5. Dated. If I'd have read it when it was published, I'd have given it 5 stars. It's remarkably forward thinking for its time.


    6. Here is an ultra brief recap. You need to monitor your brand. There are a plethora of tools (free tools) that allow you to proactively monitor yourself and your brand that make it so easy and critical that you cant afford not to.“people are confused about the meaning of the word ‘branding’. Branding is not the logo, the brochure, or the email. Branding is the heart and soul of a business-and of the people who make up that business. Branding is what the company (or person) ‘is’.”So wh [...]


    7. Mitch Joels' blog, Six Pixels of Separation, is a blog where I make a daily effort to make sure to read or listen to his latest posts. He has such an insightful mind and the conversations that derive from it are extremely interesting, and quite humorous. Through my interaction with his blog it made my reading experience that much more exciting.He is a journalists at heart who now lives in the advertising/marketing world. His book takes a look at how your business (entrepreneur, small, medium, or [...]


    8. "The new economy is driven by your time vested -- and not by your money invested." Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you.The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want.One vehicle to help you accomplish this is to start and maintain a blog. A blog should be one communication component d [...]


    9. I enjoyed this book, even though it is primarily intended for business owners. I sold my last business several years ago, but I liked reading about how web 2.0 has changed marketing. I already knew a lot of this information, but there are things that I learned to help me, such as "unconference". The internet helps bring people together with sites like meetup, ning, upcoming, etc. Setting up things like google and technorati alerts will allow you to find local events that may be of interest to yo [...]


    10. Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone was one of those books I picked up by chance. The title had me, I didn't even have to read the synopsis, but I knew something special was within the pages.This is an outstanding book that finally takes the growing Social Media movement and wipes away any fears and better yet, sets out - step by step - how a business should be utilizing the channels of Social Media. This includes Facebook, LinkedIn, Twitter and the [...]


    11. There is no shortage of books on social media and it can be difficult to pick one for someone new to the topic. Mitch Joel's Six Pixels of Separation is a fine place to start. Many themes common to the subject, such as personal branding, blogging, multimedia, mobile Internet, community, transparency, credibility, are all covered. This is not A step-by-step guide to setting up a blog or executing business success on Facebook, but rather the big picture, with enough detail to get you started down [...]


    12. Expert guide to leveraging the internet for personal successColumnist Arianna Huffington was once just another ink-stained scribe. Then, in 2005, she launched her liberal blog, The Huffington Post - which, by 2008, was valued at $100 million. A miraculous transformation? Not really. On the web, Huffington's story is not that unusual. Many writers, artists, businesspeople and specialists have used online social networks, blogs and other internet tools to develop profitable personal brands. To lea [...]


    13. Have you heard of the six degrees of separation? The concept that you are only six degrees away from meeting anyone who you want to meet or who you need to meet in order to make your business or any other endeavor you have in life a success. Well, now that social networking is here, you can learn to use it to create an environment where you are only six pixels of separation away from anyone you want to meet. In this fascinating, helpful and highly interesting book, Mitch Joel who owns a social m [...]


    14. Attention all Oldies but GoodiesIt has happened - even if you weren't watching. The world has become a social media. Facebook Rules! Books are becoming obsolete as they are replaces by eBooks. Newspapers are folding. Magazines are dwindling. When shopping, a car is not as necessary as the Internet. It has come to this.So for all folks who blossomed before the current revolution it is time to read this book and re-blossom. This book is the brain child of digital marketing expert Mitch Joel and he [...]


    15. I didn't learn a huge amount from this book, although I found myself nodding a lot as I read. It articulated a lot of thoughts that I shared, even though I might not have formulated them clearly in my mind before. I think the biggest value of the book might be as a means of helping to convince a reluctant manager of the value of engaging in social media. With me, it was preaching to the converted. I'd be interested to see the reaction of a social media cynic to it - I'm not convinced that the ar [...]


    16. This is a great reference book for businesspeople who want to know how social media can help grow their businesses, but don't have the time to hang out online and figure it out for themselves. (but if you do have the time, Howell Marketing does a very good job on Twitter.) At a minimum, businesses need to monitor Twitter, Facebook, etc to see what is being said about them, then move quickly whenever anything negative pops up. But why stop there when, as Joel says, "the Web provides the ultimate [...]


    17. Short Review: This is intended for small business owners or medium/big business marketers who are fearful of facebook/don't understand twitter/think community is putting up a message board on their website. If you don't fit in that, this book will probably not be for you.Longer Review: There were some awesome and amazing lists in this book that are great guides towards handling your social networking. If you've got a reasonable grasp on social networking and how you can come off as a friend of t [...]


    18. Simply put, this debut by Mitch Joel is a definite must-read for business owners, managers or people just wanting to better understand the digital/social media landscape.Written in an easygoing, approachable style and without tossing around a lot of confusing technobabble, Joel takes the commonly understood concept of "six degrees of separation" into the digital landscape of "six pixels" and explains the importance of being connected.The book is as much about understanding new media and personal [...]


    19. This book explains how the social media available on the Internet can be used as a marketing tool. By the use of statistics and many anecdotal tales, the author, Mitch Joel, explains how even the smallest business can utilize the power of social media to market their product or service. There is so much information and so many ideas presented that they can easily overwhelm the reader. The best thing to do if one is to use the information in this book is to approach it one step at a time. Try one [...]


    20. I had been reading this before I saw him speak. Post the session I saw I am even more into the book. The inspiration adds to the concept for sure. I will write a review when I am done for sure.--------Well as the post just before mine said, I am not sure I learned anything new but I found myself nodding in agreement a lot. I think there is great value in this book ( seeing as it was from 2009, it has stood up pretty well) for people trying to get the gist of what is happening in the digital busi [...]


    21. I'm not really the target audience for this book, but I quite enjoyed it. Mitch has a great writing style (both in this book and on his blog), and manages to synthesize a ton of information and practical advice into the book. There were times though when it felt a bit frantic, jumping between seemingly diverse concepts that weren't directly related.I could see myself giving a copy of this book to clients who are really struggling understanding how to enter the digital space. The perspective that [...]


    22. This book will motivate you to get online and get active. Mitch Joel gives you the information you need to know about where you should be involved, how you should go about getting involved, and most importantly, why you should be involved - now. Before reading this book, I wasn't sure where I stood in relation to all the new media out there. It turns out I'm on the right path, and ahead of the curve compared to most, but I'm also not as cutting edge as I need be. I highly recommend this book to [...]


    23. While the concepts in the book are interesting and useful for businesses, I found the author's style to be somewhat off-putting. He seemed to be like a coach barking at a player. I know a lot of books in this genre strive to be clear, concise, and to the point, but I found the particular style of Mitch to be not entirely to my taste.Aside from the style, however, the book was fairly informative although as part of the internet generation and a tech geek at that, I do not identify with the seemin [...]


    24. Easy, fun read with valuable insights. Some of the content is a little dated now, but it's interesting to look back on the rise of digital and social marketing. What the author saw developing and growing in 2009 is a wide-spread reality in 2016.My favorite insight from the book was on blogging. In a discussion with a colleague/friend it was suggested to the author that everyone should blog. Everyone? The author goes on to make a case for this despite having an initial reaction against the idea. [...]


    25. This book was helpful in finding ways to use the internet more purposefully. I did find it was a bit repetitive and came across as a bit of an infomercial for his blog, podcast, website, etc. All in all, it shows how important it is to use our online presence in a conscientious way and to be responsive to all feedback. In particular the author focuses putting your presence out there with the assumption that nothing is private and that it could potentially be "out there" for a long time. Would yo [...]


    26. Didn't bother finishing it, actually. It's geared towards people in small business and start-ups, not freelancers. While some of the ideas were pertinent, most of them were high-level, preachy, and not a little pretentious. That's great, that some people have created personal brands and become 'internet famous' with social media. It is, however, not a tactic I intend to take myself. If anything, the book has turned me off the idea of personal branding and using social media to make money in gene [...]


    27. I really enjoyed Mitch Joels voice and message. I found it refreshing that he decided to consider the impact of all of these changes rather than offer up the same step by step Social Media books we are seeing these days. He encourages you to get out there, connect with your customers and helps you understand why this is important. It is a great twist on the old Kevin Bacon game and does help put all of the shifts that the web has brought into our lives into perspective. Mitch will help you and y [...]


    28. Six Pixels of Separation is an excellent read for any business exec who wants to know why everyone's buzzing about "social media." Mitch Joel put tools like Twitter, FaceBook, and LinkedIn into perspective by emphasizing the paradigm shift that is happening in the business world as a result of new technologies and social media. Joel explains social networking in a way that will pique the interest of businesses getting started with growing and managing their online brand. On the other hand, seaso [...]


    29. I read this book together with 3 other books (Long Tail, Super Freakonomics, and Buzz Marketing) in the same period. Well-written. I took a lot of notes. I love the 5 C's of entrepreneurship 2.0 Connecting, Creating, Conversations, Community, and Commerce. I'm doing all of these except the last C. Not enough of it at least. I've been blogging since 1999 --- so it's nice to be validated by the messages in this book.


    30. Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet busines [...]


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