Glocal Pharma: International Brands and the Imagination of Local Masculinity

Glocal Pharma: International Brands and the Imagination of Local Masculinity

Ericka Johnson Ebba Sjogren / Apr 06, 2020

Glocal Pharma International Brands and the Imagination of Local Masculinity An exploration of how global pharmaceutical products are localized of what happens when they become glocal this book examines the tensions that exist between a global pharmaceutical market and the loc

  • Title: Glocal Pharma: International Brands and the Imagination of Local Masculinity
  • Author: Ericka Johnson Ebba Sjogren
  • ISBN: 9781472481634
  • Page: 159
  • Format: Hardcover
  • An exploration of how global pharmaceutical products are localized of what happens when they become glocal this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts Employing the case study of the emergence, representationAn exploration of how global pharmaceutical products are localized of what happens when they become glocal this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market With attention to local contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets.An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it both locally and internationally this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.

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      Posted by:Ericka Johnson Ebba Sjogren
      Published :2020-01-18T07:44:24+00:00

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      • Ericka Johnson Ebba Sjogren

        Ericka Johnson Ebba Sjogren Is a well-known author, some of his books are a fascination for readers like in the Glocal Pharma: International Brands and the Imagination of Local Masculinity book, this is one of the most wanted Ericka Johnson Ebba Sjogren author readers around the world.


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